October 28, 2020

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Just Do Travel

Upscale Rockaway Beach hotel opens as hospitality industry suffers

2 min read

The hotel industry is hanging on by a thread. A slew of hotels in Manhattan have closed in recent months, including the AKA in Lower Manhattan, the Hilton Times Square and several Marriotts. Hotel occupancy is at 38.3%, according to analytics firm STR. But the Rockaway Hotel’s developers said they aren’t worried about standing out.

“Since we’re a beach hotel located just outside of Manhattan, we had the luxury of building and utilizing many outdoor areas,” said Jon Krasner, a managing partner at 7G who spearheaded the project. “Our main draw—the Atlantic Ocean and the new boardwalk—is two blocks away and provides a unique offering among NYC hotels.”

The 84,000-square-foot Morris Adjmi–designed hotel is the first upscale place to stay in the neighborhood. It has 53 guest rooms and eight suites, a spa, and four restaurants and bars. 

“We are bringing a fresh and distinct Rockaway Beach experience to visitors. From the design to the dining, the hotel pairs city energy with our laid-back island life,” said Dan Tubridy of IGC. “We’re excited for guests from around the globe to meet our friends from the local community through programming, pop-ups and our wonderful staff.” 

With tourism at a standstill, Krasner is betting on locals to fill the rooms for now.

“While travelers may not want to fly across the country for a getaway, we’re within an hour of Manhattan and accessible by public transportation,” he said. “There’s plenty to do for locals as well as tourists.”

The beach town has been revitalized in recent years, with developers building luxury condominiums and mixed-use properties for people to use year-round. 

The Marcal Group built an 8-story beachside condominium at 133 Beach 166th St., where properties are available for sale between $400,000 and a little more than $1 million. The developer is planning another residential building on Beach 102nd Street.

Edgemere Commons, from Arker Cos., will include mixed-income housing, retail and community spaces, the developer said, adding that it will be complete as late as 2035 at the site of the former Peninsula Hospital in Far Rockaway.