Global luxury travel network Virtuoso has dropped Trump Hotels as a preferred partner.
“Trump Hotels are no longer part of the Virtuoso network,” spokeswoman Misty Belles said in a statement to the Washington Post.
The network of travel agencies said the decision became effective on March 8 and applies to six Trump-owned hotels that were considered partners of the network.
“We consider many variables when reviewing both existing and new network participation. Out of respect for all involved parties, and as a general policy, we do not share comments regarding our non-renewal and exit decisions,” Belles added.
Virtuoso is based out of Texas and holds 20,000 luxury travel advisers.
The decision means the former president’s line of hotels will no longer be listed on Virtuoso’s website, and network advisers can no longer access previously negotiated benefits for travelers.
Those using Virtuoso’s service may use advisers to find preferred hotel rates, VIP specials, or other perks when making travel arrangements.
The company released a statement in 2016 about its affiliation with the Trump International Hotel in Washington, D.C., prior to its opening, saying guests who book a stay with Virtuoso would gain “exclusive benefits” such as a room upgrade, spa credit, and daily breakfast amenities for two guests.
Chekitan Dev, professor at Cornell University’s School of Hotel Administration, told the outlet that getting dropped by Virtuoso “is a very big deal because the hotels or hotel brands lose exposure to a vast network of agents who are very skilled at booking business for their most discriminating and high-net-worth customers who are typically also frequent travelers.”
Other former business partners and clients have cut ties with the former president since the Jan. 6 Capitol siege, including the PGA of America, which voted to move its 2022 PGA Championship away from the Trump National Golf Club Bedminster in New Jersey.
Virtuoso did not provide a reason for dropping Trump Hotels, the report said.
The Washington Examiner reached out to Virtuoso, Trump Hotels, and Dev but did not immediately receive a response.