Steph Curry is launching a junior golf tour to help serve the game’s underprivileged and overlooked markets.
Curry’s “Underrated” brand is venturing into the golf space in conjunction with the AJGA to host five tournaments. According to a release, the endeavor aims to provide avenues for student-athletes to the game with the goal of increasing participation numbers from diverse communities.
“Less than 2 percent of golfers are people of color,” Curry noted in a video message. “This provides a platform for equity, access and opportunity for those who can’t get their big break, but also who want to play head-to-head with some of the best players on the AJGA.”
In its first year the Underrated Golf Tour will select each of the 24 best boys and girls who will compete for the Curry Cup at the season ending Underrated Tour Championship held at TPC Harding Park. The tour will begin in Chicago at Cog Hill in late June, with other stops in Houston, Phoenix and Tampa. Curry said he will cover all travel and lodging expenses as well as entrance fees. In the coming years the circuit hopes to grow the participant pool, ultimately having a global footprint with the world’s best prospects.
This is far from Curry’s first golf-related effort. In 2019, Curry made a seven-figure donation to bring back the Howard University golf team for the first time in 40 years. He’s also launched a golf brand through Under Armour, and his foundation struck a deal to be associated with Jack Nicklaus’ Memorial Tournament.
Those looking to register for the Underrated Golf Tour can do so on the circuit’s website.