May 29, 2023


Just Do Travel

Good Vibes Only at Pharrell and David Grutman’s Thoroughly Happy New South Beach Hotel

Shared spaces include a library that’s “straight out of the mind of Margot Tenenbaum,” says Williams, who calls The Royal Tenenbaums character played by Gwyneth Paltrow “a huge inspiration for the overall tone.” That room—awash in peach tones, clad in natural oak, and filled with touches like rattan animal lamps (Grutman’s favorite is the giraffe), pineapple-motif cocktail tables, and a pink tufted sofa—exhibits the delicate balance of cheer and elegance that Fulk has mastered. “There’s always a little wink,” says Fulk. “A playfulness that makes you feel happy when you go to those spaces.”

The Goodtime Hotel’s library was inspired by the character Margot Tenenbaum of Wes Anderson’s cult classic The Royal Tenenbaums

Alice Gao

Strawberry Moon, the hotel’s casual Mediterranean indoor/outdoor restaurant, so named for the lunar phase of the moon when Grutman and Williams first signed a deal on the space, leads into the pool area. Flanked by trim cabanas and multiple covered bars that the Tenenbaum troupe would appreciate, the outdoor area features “at least” a dozen different shades of pink, according to Fulk, and spans some 30,000 square feet, with specimen trees, plants, and vines hand-selected by landscape architect Jungles throughout.

Tropical murals, a marble accented concierge desk, and fringed lamps welcome guests in the highly Instagrammable lobby designed by Ken Fulk.

Alice Gao

The sum of these elegant and eccentric parts—intentionally hyper-efficient guest rooms that feature showers only, blackout curtains, and smart storage; and the gathering spaces designed for, well, gathering—means that the Goodtime Hotel is an example of the “daylife” trend, where special attention is devoted to daytime over nighttime programming. Here you can define that as knocking back a violet-hued Purple Reign cocktail alongside the hotel’s twin set of pink-striped pools; sweating it out atop the highly coveted (among fitness buffs, anyway) MyBeast equipment in a rooftop indoor-outdoor gym; or dancing under the stars, it’s about wellness and fun in each and every area. “We’ve blended both ideas,” says Grutman. “The idea is for guests to do and experience whatever they want. Indulge in a bit of hedonism, and then indulge in the healthier side too. That’s the ultimate good time.”

The Goodtime Hotel pool deck features private cabanas serviced by the onsite restaurant. Alice Gao

Besides, asks Fulk, “How can you go to the pool and put on a pink leopard-print robe—or look at the pool and see people in a series of pink leopard robes—and not smile? That, to me, is happy! It’s happy.”

David Grutman and Pharrell Williams sit poolside in one of the outdoor area’s cabanas.